Privacy Policy

1. Who We Are

Pearlie is a dental clinic matching platform operating in the UK. We act as the data controller for personal information you provide through our website. Our role is to connect patients with suitable dental clinics based on their treatment needs and location.

2. What Information We Collect

When you use our service, we collect the following information:

• Your name, email address, and phone number
• Your postcode and location information
• Treatment interests and preferences
• Budget range and timing preferences
• Your consent preferences (service and marketing)
• Usage data such as pages visited, clinics viewed, and links clicked
• Device and browser information, IP address

3. Why We Collect Your Information

We use your information to:

• Match you with suitable dental clinics in your area
• Share your enquiry details with matched clinics so they can contact you
• Provide customer support and respond to your queries
• Improve our matching algorithm and user experience
• Send you service updates and communications (with your consent)
• Comply with legal obligations and prevent fraud

4. Lawful Basis for Processing

We process your data under the following legal bases:

• Legitimate interests: To provide our matching service and improve our platform
• Contract: To take steps at your request before entering into a contract with a dental clinic
• Consent: For marketing communications and optional cookies (you can withdraw consent at any time)
• Legal obligation: To comply with applicable laws and regulations

5. How We Share Your Information

When you submit an enquiry, we share your contact details and treatment preferences with the dental clinics we match you with. These clinics are independent healthcare providers and are responsible for their own use of your data.

Important: Once a clinic contacts you, any relationship and data processing between you and the clinic is governed by their own privacy policy. We recommend reviewing each clinic's privacy notice.

We may also share anonymized, aggregated data with third parties for analytics and business purposes.

6. Data Retention

We retain your personal information for 12 months from your last interaction with our service, after which it will be deleted or anonymized. If you have an ongoing relationship with a clinic we matched you with, that clinic's retention policy applies to data they hold.

7. Security Measures

We implement appropriate technical and organizational measures to protect your personal information, including encryption, secure servers, and access controls. However, no internet transmission is completely secure, and we cannot guarantee absolute security.

8. Your Rights

Under UK GDPR, you have the right to:

• Access: Request a copy of your personal data
• Rectification: Correct inaccurate or incomplete data
• Erasure: Request deletion of your data (subject to legal obligations)
• Restriction: Limit how we process your data
• Portability: Receive your data in a structured, machine-readable format
• Object: Object to processing based on legitimate interests
• Withdraw consent: Withdraw consent for marketing or cookies at any time
• Complain: Lodge a complaint with the Information Commissioner's Office (ICO)

9. Cookies and Tracking

We use cookies and similar technologies to improve your experience and analyze site usage. You can manage your cookie preferences at any time using our Cookie Settings tool. For detailed information, see our Cookie Policy.

10. Contact Us

For any privacy-related questions or to exercise your rights, please contact us at: privacy@pearlie.co.uk

11. Changes to This Policy

We may update this Privacy Policy from time to time. The latest version will always be available on this page with the updated date at the top.